Now that Barack Obama achieved the first stepping stone in the overall goal of providing the change this country needs, one must not forget about the avenues that aided in this success. I am referring to the aggressive strategy employed to communicate with millions via the Internet.
I was pleasantly surprised to hear that Obama plans to broadcast the traditional “Fireside Chats” on YouTube. It was about time! Ever since FDR began the weekly address it was only distributed through the radio airwaves. I am glad someone realized we have the ability to transmit video as well but more importantly making the video readily available for years to come.
This made me ponder for a bit and I came to the realization that just because the election is over … it does not mean that Obama should cease to use the same social networks and marketing strategies that made him successful.
Read More »
